FAQ
Hospitality Consulting & Advisory, Explained
What is BA Premium Hospitality?
BA Premium Hospitality is a leading hospitality advisory studio providing integrated consulting across the full lifecycle of hotel projects.
We support hotel owners, investors, and developers in shaping distinctive hospitality concepts, from defining the investment strategy and concept development to design coordination, branding, and performance optimization of upscale hospitality assets.
We streamline complexity, align stakeholders, and safeguard long-term value.
Founded by Barbara Avdis.
What hospitality consulting and hotel development services do you offer?
We support the full lifecycle of a hospitality project, from early vision to operation.
Our work includes concept creation, development strategy, project coordination, experience design, operational alignment, branding direction, and performance advisory.
Our aim is to shape hotels that are memorable for guests and valuable for owners.
You may discover our approach in The Essence.
Who do you work with?
We work with independent hotel owners, investors, and developers seeking to invest in Greece or enhance existing assets.
Our focus is on projects with strong identity, guest relevance, operational clarity, and long-term asset value.
What services do you provide for existing hotels?
We advise on the repositioning and performance optimization of existing hotels.
Our work includes refining concept and identity, elevating the guest experience, strengthening operational structure, aligning service standards, and enhancing commercial performance.
Drawing on extensive experience in historic and heritage hospitality, we ensure each property’s identity is preserved while unlocking its full potential.
Our approach is outlined in The Essence.
Do you offer consulting for hotel guest experience and operations?
Yes.
We design meaningful guest journeys and align operations to support them, from service flow and touchpoint design to overall operational coherence.
Our goal is to create experiences that feel intuitive, consistent, and memorable.
You may explore this philosophy further in The Craft.
What services do you provide for new hospitality developments?
We act as strategic advisors across the full lifecycle of a hospitality project, through hotel consulting and hotel development advisory services.
Our involvement begins at the investment stage, prior to the architectural concept, where we define the strategic brief and development framework.
Our scope includes feasibility studies, investment planning, positioning, design coordination, brand selection, pre-opening, and operational setup.
We work alongside all stakeholders throughout the project, ensuring clarity of direction and integrity of the concept.
Further insight is available in The Essence.
Do you collaborate with architects, designers, and hotel operators?
Yes.
We work closely with architects, interior designers, operators, and specialist consultants. Our role is to align all parties and ensure that design and operations remain consistent with the hospitality concept throughout the project.
You may see how we approach this in The Craft.
At which stage of a new hotel investment are you engaged?
Ideally from inception.
We are involved prior to the architectural concept, defining the hotel project’s vision, positioning, and financial framework, ensuring clear direction for design teams and a solid foundation for long-term performance.
What makes BA Premium Hospitality different from other hotel consultants?
We are not traditional consultants.
We come from within hospitality and understand the realities of shaping and operating hotels. Our approach is thoughtful, precise, and grounded in insight, intuition, and place identity.
We focus on creating lasting value and experiences that feel authentic and distinctive.
BA Premium Hospitality is led by Barbara Avdis, whose perspective shapes every hotel project.
You may learn more in The Founder.
What type of clients do you typically work with?
We work with hotel owners, real estate investors, family-run properties, development companies, and entrepreneurs entering hospitality.
We are particularly aligned with with a clear, meaningful, and well-positioned hospitality vision.
Do you offer operational management?
We are not hotel operators.
We provide management advisory services, working closely with operators and management teams to define structure, ensure alignment, and optimize performance, without assuming day-to-day operations.
Do you offer hotel branding?
We define the strategic brand direction for each property, aligned with its concept and positioning.
We guide brand selection, support negotiations, and ensure alignment between brand standards, operations, and the overall vision of the asset.
Can you help define or redesign a hotel's brand?
Yes.
We shape the strategic and conceptual foundations of a hotel’s brand, including its story, values, positioning, and guest promise.
We then translate this into a clear brief for the branding agency, ensuring that their visual expression aligns with the identity of the property.
Our role is to define the essence and direction, so that the outcome is coherent, meaningful, and true to the asset.
Where do you operate?
Our primary focus is Greece, with deep expertise in leisure and heritage hospitality.
We also undertake selected projects across Europe.
What is the Hospitality Atelier?
The Hospitality Atelier is the conceptual and physical expression of our work. A space where ideas, materials, and strategies take shape.
It reflects our philosophy of hospitality as both craft and discipline.
You may step inside The Atelier to experience it.
What does a hotel consultant do?
A hotel consultant provides strategic hospitality advisory, supporting hotel owners and investors in concept development, operations, branding, and performance optimization.
What are hotel consulting services?
Hotel consulting services include concept creation, development strategy, operational alignment, branding direction, and performance advisory, helping hospitality assets achieve long-term value.
How do we start working together?
You may share a brief description of your project or idea.
We will review it together and define how we can best support its development, positioning, and long-term value.
You are welcome to connect with us through Encounters.
About BA Premium Hospitality
BA Premium Hospitality is a leading hospitality advisory and hotel consulting studio based in Athens and led by Barbara Avdis.
With a proven track record, long-standing collaborations, and more than three decades of experience in hospitality development, concept creation, and operations, the studio supports hotel owners, investors and developers in shaping clear, meaningful, and performance-driven projects.
Our approach is grounded in insight, creativity, and a deep respect for place, helping each hotel property define its identity, strengthen its vision, and evolve with purpose, from investment strategy to design coordination, branding and profitability optimisation, driving asset value and long-term value.